Privacy Policy
1) INFORMATION ABOUT THE COLLECTION OF PERSONAL DATA AND CONTACT DETAILS OF THE RESPONSIBLE PARTY
1.1 We are pleased that you are visiting our website and thank you for your interest. Below, we inform you about the handling of your personal data when using our website. Personal data are all data that can be used to personally identify you.
1.2 The responsible party for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is Lunea. The party responsible for processing personal data is the natural or legal person who alone or jointly with others determines the purposes and means of the processing of personal data.
1.3 This website uses SSL or TLS encryption for security reasons and to protect the transmission of personal data and other confidential content (e.g. orders or inquiries to the responsible party). You can recognize an encrypted connection by the string "https://" and the padlock symbol in your browser bar.
2) DATA COLLECTION WHEN VISITING OUR WEBSITE
When using our website for informational purposes only, meaning when you do not register or transmit any other information to us, we only collect the data that your browser transmits to our server (so-called "server log files"). When you visit our website, we collect the following data that are technically necessary for us to display the website to you:
- The website you visited
- Date and time of access
- Amount of data sent in bytes
- Source/referer from which you came to the page
- Browser used
- Operating system used
- IP address used (if applicable, in anonymized form)
The processing is done in accordance with Art. 6 (1) f GDPR based on our legitimate interest in improving the stability and functionality of our website. Data will not be disclosed or otherwise used. However, we reserve the right to review the server log files retrospectively if there are specific indications of unlawful use.
3) COOKIES
To make visiting our website attractive and to enable the use of certain functions, we use so-called cookies on various pages. These are small text files that are stored on your device. Some of the cookies we use are deleted after the browser session ends, i.e., after you close your browser (so-called session cookies). Other cookies remain on your device and enable us or our partner companies (third-party cookies) to recognize your browser during your next visit (persistent cookies). When cookies are set, they collect and process certain user information, such as browser and location data, as well as IP address values. Persistent cookies are automatically deleted after a predefined duration, which may vary depending on the cookie.
Some cookies serve to simplify the order process by storing settings (e.g., remembering the contents of a virtual shopping cart for a later visit to the website). If personal data is processed by individual cookies we implement, the processing is carried out in accordance with Art. 6 (1) b GDPR either for the performance of a contract or in accordance with Art. 6 (1) f GDPR to safeguard our legitimate interest in ensuring the best possible functionality of the website and in offering a customer-friendly and effective design of the website visit.
We may work with advertising partners who help us make our online offerings more interesting for you. In this case, cookies from partner companies will also be stored on your hard drive (third-party cookies). If we cooperate with such advertising partners, you will be separately and individually informed about the use of such cookies and the scope of the data collected.
Please note that you can configure your browser to inform you when cookies are set and to individually accept or reject them, or to exclude the acceptance of cookies for certain cases or in general. Each browser differs in the way it manages cookie settings. This is described in the help menu of each browser, where you can learn how to change your cookie settings. You can find this for the respective browsers at the following links:
Please note that if you do not accept cookies, the functionality of our website may be restricted.
4) CONTACTING US
When you contact us (e.g., via contact form or email), personal data is collected. The data collected in the case of a contact form can be seen in the respective contact form. These data are used exclusively for the purpose of answering your inquiry or for communication and the related technical administration. The legal basis for processing the data is our legitimate interest in answering your inquiry according to Art. 6 (1) f GDPR. If your contact is aimed at the conclusion of a contract, the additional legal basis for processing is Art. 6 (1) b GDPR. Your data will be deleted after your inquiry has been fully processed, unless there are legal retention periods preventing deletion.
5) DATA PROCESSING FOR OPENING A CUSTOMER ACCOUNT AND CONTRACT PROCESSING
According to Art. 6 (1) b GDPR, personal data will be collected and processed if you provide them to us for the purpose of performing a contract or when opening a customer account. The data collected can be seen in the respective input forms. Deletion of your customer account is possible at any time and can be done by sending a message to the responsible party's address. We store and use the data you provided for contract processing. After complete contract processing or deletion of your customer account, your data will be locked with regard to tax and commercial law retention periods and deleted after these periods have expired, unless you have expressly agreed to further use of your data or further legal use of your data is reserved, which we will inform you about accordingly.
6) USE OF YOUR DATA FOR DIRECT ADVERTISING
6.1 Newsletter Registration
If you register for our email newsletter, we will regularly send you information about our offers. The only mandatory field for sending the newsletter is your email address. Any additional data is voluntary and is used to address you personally. We use the so-called double opt-in procedure for sending the newsletter. This means we will only send you the email newsletter once you have explicitly confirmed to us that you consent to receiving the newsletter. We will send you a confirmation email asking you to confirm by clicking on a corresponding link that you wish to receive newsletters.
By activating the confirmation link, you grant us your consent to use your personal data in accordance with Art. 6 (1) a GDPR. When registering for the newsletter, we store your IP address as registered by your Internet Service Provider (ISP) as well as the date and time of registration to track any misuse of your email address at a later time. The data we collect during newsletter registration will be used exclusively for the purpose of sending the newsletter. You can unsubscribe from the newsletter at any time via the designated link in the newsletter or by sending an appropriate message to the responsible party mentioned at the beginning. After unsubscribing, your email address will be promptly deleted from our newsletter distribution list, unless you have explicitly agreed to further use of your data or we reserve the right to further use of your data, which is legally permissible and will be explained in this declaration.
6.2 Sending the Email Newsletter to Existing Customers
If you have provided your email address when purchasing goods or services, we reserve the right to regularly send you offers for similar goods or services from our range by email. We do not need to obtain separate consent for this. The data processing is based solely on our legitimate interest in personalized direct advertising according to Art. 6 (1) f GDPR. If you initially objected to the use of your email address for this purpose, no emails will be sent to you. You are entitled to object to the use of your email address for this advertising purpose at any time with future effect by notifying the responsible party mentioned at the beginning. The only costs you will incur are transmission costs based on the basic rates. After receiving your objection, the use of your email address for advertising purposes will be immediately discontinued.
7) DATA PROCESSING FOR ORDER PROCESSING
7.1 The personal data we collect will be shared with the transport company commissioned with the delivery to the extent necessary for the delivery of the goods. Your payment data will be shared with the bank commissioned with the payment processing, provided it is necessary for the payment processing. If payment service providers are used, we will explicitly inform you about this below. The legal basis for the data transfer is Art. 6 (1) b GDPR.
7.2 Use of Payment Service Providers (Payment Service Providers)
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PayPal
When paying via PayPal, credit card via PayPal, direct debit via PayPal, or – if offered – "purchase on invoice" or "installment payment" via PayPal, we forward your payment data to PayPal (Europe) S.à r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter "PayPal") for payment processing. The data transfer takes place according to Art. 6 (1) b GDPR and only to the extent necessary for payment processing.
8) CONTACT FOR REVIEW REMINDERS
We use your email address to send a one-time reminder to submit a review of your order for the review system we use, if you have expressly consented to this during or after your order according to Art. 6 (1) a GDPR.
You can withdraw your consent at any time by sending a message to the responsible party.
9) USE OF SOCIAL MEDIA: SOCIAL PLUGINS
9.1 Facebook Plugins with Shariff Solution
On our website, we use so-called social plugins ("Plugins") from the social network Facebook, operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA ("Facebook"). These buttons are not fully integrated as plugins but are embedded using an HTML link. This ensures that when you visit a page on our website that contains such buttons, no connection to Facebook's servers is established.
10) ONLINE MARKETING
10.1 DoubleClick by Google
This website uses the online marketing tool DoubleClick by Google, operated by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("DoubleClick").
DoubleClick uses cookies to serve ads that are relevant to users, improve campaign performance reports, or prevent users from seeing the same ads repeatedly. Through a cookie ID, Google records which ads are shown in which browser and can prevent these ads from being displayed multiple times. The processing is based on our legitimate interest in the optimal marketing of our website according to Art. 6 (1) f GDPR.
Moreover, DoubleClick can track "conversions" related to ad requests. This happens when a user sees a DoubleClick ad and later visits the advertiser's website using the same browser and makes a purchase. According to Google, DoubleClick cookies do not contain personal information.
Due to the marketing tools used, your browser automatically establishes a direct connection with Google's server. We have no influence over the scope and further use of the data collected by Google through the use of this tool and inform you according to our knowledge: By integrating DoubleClick, Google receives the information that you have accessed the corresponding part of our online presence or clicked on one of our ads. If you are registered with a Google service, Google can assign the visit to your account. Even if you are not registered with Google or logged in, it is possible that Google will learn and store your IP address.
If you do not wish to participate in this tracking, you can disable cookies for conversion tracking by setting your browser to block cookies from the domain www.googleadservices.com. Alternatively, you can learn about the use of cookies by visiting the Digital Advertising Alliance's website at www.aboutads.info and make your settings there. Finally, you can set your browser to be informed about the setting of cookies and decide individually whether to accept them or exclude them for specific cases or in general. If you do not accept cookies, the functionality of our website may be restricted.
Google LLC, based in the USA, is certified under the US-European Privacy Shield agreement, which ensures compliance with the data protection standards applicable in the EU.
For further information about Google's privacy policy, visit here.
10.2 Use of Google AdWords Conversion Tracking
This website uses the online advertising program "Google AdWords" and in connection with Google AdWords, the conversion tracking service of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). We use Google's AdWords services to promote our attractive offers using advertisements (Google AdWords) on external websites. We can determine the success of individual advertising measures based on data from the campaigns.
Cookies for conversion tracking are set when a user clicks on an ad displayed by Google. These cookies are small text files stored on your computer system. These cookies usually expire after 30 days and are not used to personally identify you. If the user visits specific pages on our website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to that page. Each Google AdWords customer receives a different cookie, so cookies cannot be tracked across websites of AdWords customers.
The information collected via the conversion cookie is used to create conversion statistics for AdWords customers who have opted for conversion tracking. These customers learn the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information that would allow personal identification of users.
If you do not wish to participate in conversion tracking, you can block the use of cookies by setting your browser to block cookies from the domain www.googleadservices.com. Alternatively, you can visit the Digital Advertising Alliance at www.aboutads.info to learn more about cookie settings. We use Google AdWords based on our legitimate interest in targeted advertising according to Art. 6 (1) f GDPR.
Google LLC, based in the USA, is certified under the US-European Privacy Shield agreement, which ensures compliance with the data protection standards applicable in the EU.
For further information on the privacy policy for Google Ads, visit here.
You can permanently disable cookies for ad preferences by adjusting your browser settings or by downloading and installing the available browser plugin at this link.
11) WEB ANALYTICS SERVICES
Google (Universal) Analytics
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Google Universal Analytics
This website uses Google Analytics, a web analytics service from Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). Google Analytics uses so-called "cookies", text files stored on your computer that allow analysis of the use of the website by you. The information generated by the cookie about your use of this website (including the shortened IP address) is usually transmitted to a Google server in the USA and stored there.
This website uses Google Analytics exclusively with the extension "_anonymizeIp()", which ensures anonymization of the IP address by shortening it and excludes direct personal identification. By using this extension, your IP address will be shortened by Google within the member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transferred to a Google server in the USA and shortened there. In these exceptional cases, this processing is done in accordance with Art. 6 (1) f GDPR based on our legitimate interest in statistically analyzing user behavior for optimization and marketing purposes.
Google will use this information on our behalf to evaluate your use of the website, to compile reports on website activities, and to provide us with further services related to website usage and internet usage. The IP address transmitted by your browser within the scope of Google Analytics will not be merged with other Google data.
You can prevent the storage of cookies by adjusting your browser software; however, we would like to inform you that in this case, you may not be able to fully use all the features of this website. You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) and the processing of this data by Google by downloading and installing the browser plugin available at this link.
Alternatively, you can prevent tracking by Google Analytics on mobile devices or other browsers by clicking here.
12) RETARGETING / REMARKETING / RECOMMENDATION ADVERTISING
Facebook Custom Audience via Pixel Procedure
This website uses the "Facebook Pixel" from Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA ("Facebook"). If you have given your explicit consent, this allows tracking user behavior after they have seen or clicked on a Facebook advertisement. This procedure serves to evaluate the effectiveness of Facebook ads for statistical and market research purposes and can help optimize future advertising measures.
The data collected is anonymized for us, so we cannot draw any conclusions about the identity of the users. However, the data is stored and processed by Facebook, allowing a connection to the respective user profile and Facebook to use the data for its own advertising purposes, according to Facebook's data usage policy (https://www.facebook.com/about/privacy/).
You can allow Facebook and its partners to serve ads to you on and off Facebook. Additionally, a cookie may be stored on your device for these purposes. This processing will only occur if you have explicitly given your consent according to Art. 6 (1) a GDPR.
13) RIGHTS OF THE DATA SUBJECT
13.1 The applicable data protection law grants you comprehensive rights (access and intervention rights) regarding the processing of your personal data, which we inform you about below:
- Right of access according to Art. 15 GDPR: You have the right to obtain information about the personal data we process about you, the purposes of processing, the categories of processed personal data, the recipients or categories of recipients, the planned storage duration, or the criteria for determining the storage duration, the existence of a right to correction, deletion, restriction of processing, objection to processing, complaints to a supervisory authority, the origin of your data if not collected from you, the existence of automated decision-making including profiling, and if applicable, the logic involved and the scope and intended effects of such processing.
- Right to rectification according to Art. 16 GDPR: You have the right to have inaccurate data corrected and/or incomplete data completed.
- Right to erasure according to Art. 17 GDPR: You have the right to request the erasure of your personal data under the conditions of Art. 17 (1) GDPR. However, this right does not apply if processing is required to exercise the right to freedom of expression and information, to fulfill a legal obligation, for reasons of public interest, or for the establishment, exercise, or defense of legal claims.
- Right to restriction of processing according to Art. 18 GDPR: You have the right to request the restriction of processing of your personal data as long as the accuracy of the data is disputed, if you oppose the deletion of data due to unlawful processing, and instead request the restriction of their use, or if you need the data for the establishment, exercise, or defense of legal claims.
- Right to object according to Art. 21 GDPR: If we process your data based on our legitimate interests, you have the right to object to this processing on grounds relating to your particular situation.
14) STORAGE PERIOD OF PERSONAL DATA
The duration of the storage of personal data is determined by the respective statutory retention period (e.g., commercial and tax law retention periods). After the retention period expires, the data will be routinely deleted, unless they are still required for the fulfillment of the contract or the initiation of a contract, and/or we have no legitimate interest in further storage.